When Katherine Krug raised $1.2 million on Kickstarter to manufacture BetterBack, a posture-support device she created after developing sciatica during long hours at her computer, it was just the beginning of her success.
Krug soon appeared on the TV show Shark Tank, and the publicity helped her business grow. All told, in her first 365 days of business, Krug brought in $3 million in revenue. She’s now working on a next-generation product, slated for release in January.
As Krug has grown the business to the point where it is thriving, she is in the fortunate position where she must answer an important question: “What is my vision for BetterBack — and my life — and how do I achieve it?”